More brands are adopting
youtube as a key element to their marketing campaigns, and for good reason.
According to recent research by Aberdeen Group, marketers who use video report
63 per cent more company revenue attributed to marketing.
Komfort Zone have been following
the impact of youtube on website traffic growth for a while now, and although
the positive numbers are appealing, there’s more than inbound traffic behind youtube
marketing. youtube not only increases website visits exponentially, but leads
to 34 per cent higher website conversion rates.
It is clear that there is a
direct connection between youtube and sales. And a successful marketing
campaign with youtube not only drives conversions, it also generates repeat
viewings, increases shares across social media, and even gains advocates who
promote a brand.
Brands that understand their
customer lifecycle use youtube to address customers throughout every stage,
yielding favourable outcomes.
Aberdeen’s research shows
that the main objectives for marketers to implement youtube as part of their
content marketing are: to generate leads (85 per cent) and raise brand awareness
(80 per cent), followed by thought leadership, sales enablement, customer
interactions and retention.
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